September 12, 2013: The second Video Games Day of the year (the first is on July 8), and yet again it’s paired with an ice cream product — this time, Chocolate Milkshake Day. It’s like the universe is trying to tell me something. Something like “play video games all day and have some ice cream, will ya?” Okay, universe! I get it! Stop twisting my arm! Although it looks like poor Mario here had one milkshake too many; he might be too heavy to jump up for those coins now.